In an interview with USA TODAY, however, the former Tennessee senator not only makes it clear that he plans to run, he describes how he aims to do it. He's planning a campaign that will use blogs, video posts and other Internet innovations to reach voters repelled by politics-as-usual in both parties.
"I can't remember exactly the point that I said, 'I'm going to do this,' " Thompson says, his 6-foot, 6-inch frame sprawled comfortably across a couch in a hotel suite. "But when I did, the thing that occurred to me: 'I'm going to tell people that I am thinking about it and see what kind of reaction I get to it.' "
His late start carries some problems but also "certain advantages," he says. "Nobody has maxed out to me" in contributions, he notes, and using the Internet already "has allowed me to be in the hunt, so to speak, without spending a dime."
Thompson could reshape a GOP contest in which each of the three leaders has significant vulnerabilities and none of the seven second-tier contenders has broken through. Without formally joining the race — he's preparing to do that as early as the first week of July — Thompson already is placing third and better among Republican candidates in some national polls.
Dissatisfaction among one-third of Republicans with the 2008 field has opened the door for the candidate, whose folksy tone, actor's ease before an audience and conservative credentials drew comparisons to Ronald Reagan at the annual Connecticut GOP dinner here. Thompson addressed the dinner last week to a sold-out audience.
"People listen to him and see someone who's very comfortable with who he is and confident about what he believes in," state Republican chairman Chris Healy says. "That's a skill that, obviously, Ronald Reagan took to great heights."
Thompson, who has left a five-season stint playing Manhattan District Attorney Arthur Branch on NBC's Law & Order, says his model will be the untraditional campaign he ran in his first political bid for the Senate in 1994.
After a lackluster start, Thompson swapped his tailored suit for a plaid shirt and jeans and began driving a red Chevy pickup across the state in a bid to fill the final two years of Al Gore's term. Despite his background as a Washington lawyer and lobbyist, Thompson derided Congress as larded with legislators who had lost touch with their constituents and, in some cases, their principles.
He came from behind to swamp his Democratic opponent by 21 percentage points in a year Republicans capitalized on anti-pathy toward President Clinton to win control of the House and Senate.
"I feel some of the same feelings that I felt in the latter part of that '94 campaign about what is going on in the country today … only greater," says Thompson, citing public cynicism toward the Republican president and the new Democrat-controlled Congress. "You can't drive the truck all the way across the country, but since '94 other opportunities have opened up in terms of ways to communicate."
A candidate could use the Internet "to cut through the clutter and go right to the people," he says.
And the red pickup, now parked and rusting outside his mother's home in Franklin, Tenn.? "You might drive it a few places," he allows....
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